Press release

JAPANESE CALENDARS EXHIBITION INAUGURATED AT THE ALHAMRA ART GALLERY, LAHORE

PRESS RELEASE N0: JPNEMPAK 15-05

Islamabad: 3 February 2015

The Embassy of Japan, in cooperation with the Lahore Arts Council and Pakistan-Japan Cultural Association, Lahore has organized an exhibition of Japanese Calendars 2015 at the Alhamra Art Gallery from 3rd February to 10th February 2015. The exhibition was inaugurated on 3rd February by Mrs. Hameeda Waheeduddin, Provincial Minister for Women Development, Government of Punjab, together with the Executive Director of the Lahore Arts Council, Capt ( R ) Atta Muhammad Khan and Mr. Toshikazu Isomura, Counselor, Public Affairs Department of the Embassy of Japan in Pakistan. The exhibition will remain open for the public from 4thFebruary to 10th February from 09:00 a.m. to 4:00 p.m.          
                       
            Japanese Calendars Exhibition is an annual feature of the cultural activities organized by the Embassy of Japan in Pakistan, which is very popular among the people of Pakistan. This year, 133 calendars have been put on display in the exhibition with the cooperation of Japan Calendars Association, Tokyo. These calendars show Japan’s traditional and contemporary arts, sports, automobiles, nature, cultural heritage and architecture. Since every calendar is a piece of art, the Japan Calendar Association has tried their best to attract viewers through different subjects and mediums. The exhibition not only gives a picture of the socio- cultural development of Japan spread over centuries, but also exhibits the aesthetic features of Japanese printing technology.

            While speaking at the inaugural ceremony, Mr. Toshikazu Isomura said that a variety of Japanese calendars have been put on display in this exhibition which represent the beauty as well as the true life image of Japan. Most of the calendars displayed in this exhibition are made by private Japanese companies, and most of them are printed on recycled paper which is a fine example of Japan’s efforts to be eco-friendly, said Mr. Isomura.

            Mr. Isomura further said that the Japanese companies work hard to be globally competitive through innovation, improvement, and by being environmentally conscious. They use innovation in their technology to preserve the environment. By doing so, they can enhance corporate image and, at the same time, satisfy their passion for improving the environment.

After the exhibition, all the calendars will be distributed to the lucky visitors through lottery by the Lahore Arts Council. (End)